Technical website audit

Technical audits for multilingual web platforms

We review technical and editorial architecture, indexability, links, assets and publishing workflows to identify verifiable risks.

Request an initial assessment

The decision before the project

Fit
Corporate web platforms with several languages or page types that need to grow without losing consistency.
Expected outcome
A technical inventory and review of pages, languages, metadata, links and assets.
Primary risk
Which language variants are complete and can be published independently.

A review connected to source files and publishing

The audit starts from the repository, localised content and generation workflow. Findings are checked against the build, tests, SEO validation and crawling when those controls are within scope.

What the audit does not presume

It does not attribute sales, traffic, conversions, rankings or performance without verifiable measurement, or authorise translations, claims or assets awaiting review.

Who this service is for

A good fit when

  • Corporate web platforms with several languages or page types that need to grow without losing consistency.
  • Teams that need to review indexability, metadata, links, assets and the publishing workflow.
  • Repositories where changes must be checked with a build, tests, SEO validation and crawling.

Not a good fit when

  • Projects seeking to attribute sales, traffic, conversions or performance without verifiable measurements.
  • Publishing partial translations, unsupported claims or assets without authorisation.
  • A purely visual review without access to source files and the generation workflow.

Problems it can help solve

Inconsistencies between languages

Identify incomplete variants and differences in metadata, content, routes or publication states.

Indexing and navigation risks

Review canonical URLs, hreflang, sitemaps, robots directives, internal links and resource availability.

Regressions that are hard to locate

Turn repeatable checks into validations that can run before publishing.

Possible deliverables

Depending on the agreed scope, the work may include:

  • A technical inventory and review of pages, languages, metadata, links and assets.
  • Explicit criteria for publishing, indexability, evidence and asset authorisation.
  • Automated tests, SEO validation and crawling of generated output.
  • Agreed changes to content architecture, localisation and the generation workflow.

How the work is approached

  1. Define the system

    Identify pages, languages, sources, generation and the genuinely indexable surface.

  2. Audit output and sources

    Compare content, metadata, links, assets and publishing rules.

  3. Decide and consolidate

    Separate data from presentation and implement only the changes included in scope.

  4. Verify

    Run the build, tests, SEO validation, crawling and repository checks.

Integrations and technologies

The audit can work with components already present in the platform:

  • Localised content modules and editorial registries.
  • Node.js and npm for build and test tasks.
  • SEO validators and technical crawlers.
  • Git and diff checks to control changes.

Common risks and decisions

  • Which language variants are complete and can be published independently.
  • Which content should be separated from presentation to prevent duplication.
  • Which results and assets require individual evidence and authorisation.
  • Which checks should be automated and which require human review.

When to build, integrate or not intervene

The decision is based on the process, existing systems and scope limits, not on an isolated technology choice.

Build

Implement agreed changes in sources, generation and quality controls.

Integrate or evolve

Integrate repeatable checks for future publications.

Do not intervene yet

Projects seeking to attribute sales, traffic, conversions or performance without verifiable measurements.

Required participation

  • A main contact is needed to validate processes and priorities. The people who know the operation, the systems and the decisions that require human judgement also need to take part.
  • Identify pages, languages, sources, generation and the genuinely indexable surface.
  • Compare content, metadata, links, assets and publishing rules.

Success criteria

  • Run the build, tests, SEO validation, crawling and repository checks.
  • Which results and assets require individual evidence and authorisation.

Limits

  • Projects seeking to attribute sales, traffic, conversions or performance without verifiable measurements.
  • Publishing partial translations, unsupported claims or assets without authorisation.
  • A purely visual review without access to source files and the generation workflow.

Next step

The initial assessment reviews the problem, technical context, priorities and the next step worth considering.

Request an initial assessment

Ways the work can be scoped

Bounded audit

Review technical and editorial state within a defined scope.

Consolidation

Implement agreed changes in sources, generation and quality controls.

Regression control

Integrate repeatable checks for future publications.

Initial assessment

Do you need to review a web platform before extending it?

We define the system, languages, pages and controls that need to be reviewed.

Request an initial assessment
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