Multilingual SEO audit

Technical audits for multilingual web platforms

We review technical and editorial architecture, indexability, links, assets and publishing workflows to identify verifiable risks.

Request a website assessment

The decision before the project

Fit: Corporate web platforms with several languages or page types that need to grow without losing consistency.
Expected outcome: A technical inventory and review of pages, languages, metadata, links and assets.
Primary risk: Which language variants are complete and can be published independently.

A review connected to source files and publishing

The audit starts from the repository, localised content and generation workflow. Findings are checked against the build, tests, SEO validation and crawling when those controls are within scope.

What the audit does not presume

It does not attribute sales, traffic, conversions, rankings or performance without verifiable measurement, or authorise translations, claims or assets awaiting review.

Who this service is for

A good fit when

Corporate web platforms with several languages or page types that need to grow without losing consistency.
Teams that need to review indexability, metadata, links, assets and the publishing workflow.
Repositories where changes must be checked with a build, tests, SEO validation and crawling.

Not a good fit when

Projects seeking to attribute sales, traffic, conversions or performance without verifiable measurements.
Publishing partial translations, unsupported claims or assets without authorisation.
A purely visual review without access to source files and the generation workflow.

Problems it can help solve

Inconsistencies between languages

Identify incomplete variants and differences in metadata, content, routes or publication states.

Indexing and navigation risks

Review canonical URLs, hreflang, sitemaps, robots directives, internal links and resource availability.

Regressions that are hard to locate

Turn repeatable checks into validations that can run before publishing.

Possible deliverables

Depending on the agreed scope, the work may include:

A technical inventory and review of pages, languages, metadata, links and assets.
Explicit criteria for publishing, indexability, evidence and asset authorisation.
Automated tests, SEO validation and crawling of generated output.
Agreed changes to content architecture, localisation and the generation workflow.

How the work is approached

Define the system

Identify pages, languages, sources, generation and the genuinely indexable surface.
Audit output and sources

Compare content, metadata, links, assets and publishing rules.
Decide and consolidate

Separate data from presentation and implement only the changes included in scope.
Verify

Run the build, tests, SEO validation, crawling and repository checks.

Integrations and technologies

The audit can work with components already present in the platform:

Localised content modules and editorial registries.
Node.js and npm for build and test tasks.
SEO validators and technical crawlers.
Git and diff checks to control changes.

Common risks and decisions

Which language variants are complete and can be published independently.
Which content should be separated from presentation to prevent duplication.
Which results and assets require individual evidence and authorisation.
Which checks should be automated and which require human review.

Ways the work can be scoped

Bounded audit

Review technical and editorial state within a defined scope.

Consolidation

Implement agreed changes in sources, generation and quality controls.

Regression control

Integrate repeatable checks for future publications.

Initial assessment

Do you need to check a multilingual website before extending it?

Share the current languages, page types, sources and controls; we define what needs review and the possible next scope.